Currently, Cà Mèn’s snakehead fish rice porridge has been certified by the US Food and Drug Administration (FDA) by the Food and Drug Administration of the United States
On June 13 in Ho Chi Minh City, Cà Mèn startup together with LNS International Corporation held a signing ceremony for an exclusive distribution partnership of Quang Tri’s snakehead fish rice porridge and other packaged products of Cà Mèn in the US market
This is the first time that snakehead fish porridge (also known as snakehead fish thick noodle soup) – a specialty dish of Quang Tri – has been officially exported to the United States in large quantities. From now until 2026, LNS is expected to transport by sea and distribute in the US market around 5–6 million Cà Mèn-branded snakehead fish rice porridge products
Representatives of Cà Mèn and LNS International Corporation signed the exclusive distribution partnership of snakehead fish rice porridge to the US market
Ms. Nguyen Thi Kim Huyen (Jolie Nguyen), Chairwoman of the Board of Directors and founder of LNS, shared that with strengths in international trade and import-export, LNS has been expanding and diversifying high-quality, nutritious, and convenient product lines in line with modern consumer trends to serve customers both domestically and internationally, especially in markets where LNS has offices such as Vietnam, the US, Japan, New Zealand, and Italy
According to Ms. Huyen, the strategic cooperation between Cà Mèn and LNS marks an important milestone, helping LNS fulfill its mission of bringing Quang Tri’s specialties closer to Vietnamese communities in the US and beyond
Cà Mèn is a startup project founded in 2015 by Nguyen Duc Nhat Thuan. Up to now, Cà Mèn has brought millions of flavorful, high-quality meals rich in Quang Tri taste to diners, with dishes such as Phuong Lang steamed rice rolls, snakehead fish porridge, duck porridge, chicken salad with Vietnamese coriander, stir-fried eel vermicelli…
June 2022 marked a major turning point for Cà Mèn when it began operating in two parallel fields: dine-in restaurant services and packaged food products
The 230g packaged snakehead fish porridge is compact and convenient, including ingredients such as whole fillet pieces of snakehead fish, rice flour noodles, concentrated sauce, fermented anchovy paste with chili satay, and dried scallions, making it easy to prepare a bowl of porridge rich with the authentic flavor of Quang Tri
“Snakehead fish porridge is the very first dish from Quang Tri to be packaged and exported to demanding markets such as the US, Australia, Germany, Japan, South Korea, and Taiwan. In addition, Cà Mèn also has 10 domestic distribution agents” – shared Nguyen Duc Nhat Thuan
