Born from a young man’s love for his Quang Tri homeland, Ca Men’s snakehead fish noodles is gradually establishing its brand as it officially enters the U.S. market.
On June 13, 2023, the startup Ca Men and LNS International Corporation held a signing ceremony to establish an exclusive distribution partnership for Quang Tri snakehead fish noodles and other packaged products of Ca Men in the U.S. market. This marks the first time that Quang Tri’s specialty dish, snakehead fish noodles, has been exported officially in large quantities.
Ca Men is a startup project initiated in 2015 by Nguyen Duc Nhat Thuan, with a mission to bring Quang Tri cuisine to the World. In June 2022, Ca Men made a significant leap by operating in two parallel fields: on-site dining and packaged products. From there, Ca Men introduced its packaged snakehead fish porridge, rich in the authentic flavor of Quang Tri.
“Snakehead fish noodles is the first product from Quang Tri to be packaged and exported to demanding markets such as the U.S., Australia, Germany, Japan, South Korea, and Taiwan. Additionally, Ca Men has 10 distribution agents within Vietnam,” shared Nguyen Duc Nhat Thuan, the founder of the Ca Men brand.
LNS plans to distribute 4-5 million units of Quang Tri snakehead fish noodles in the U.S. market from now until 2026.
Amid economic challenges and declining exports, the ability of startups like Ca Men to secure large export orders is a positive sign, providing motivation for other startups in the manufacturing sector. This also contributes positively to economic recovery and creates job opportunities, especially for farmers directly producing for Ca Men in Quang Tri.
Currently, Ca Men’s snakehead fish noodles has also been FDA-certified by the U.S. Food and Drug Administration. In addition to the flagship snakehead fish noodles, other products will also be transported by LNS via sea and distributed in the U.S. market. It is expected that millions of Quang Tri snakehead fish porridge products will be distributed by LNS annually.
Ca Men and LNS International Corporation have signed an exclusive distribution agreement for snakehead fish noodles.
According to Nguyen Thi Kim Huyen (Jolie Nguyen) – President and Founder of LNS, leveraging its strengths in international trade and import-export, LNS is continuously expanding a diverse range of high-quality, nutritious, and convenient products that align with modern consumption trends to serve consumers both domestically and internationally, especially in markets where LNS has offices such as Vietnam, the U.S., Japan, New Zealand, and Italy.
“The collaboration between Ca Men and LNS is a significant milestone, helping LNS fulfill its mission to bring Quang Tri’s specialties closer to Vietnamese people in the U.S. and other countries. This is just the beginning; there is a long journey ahead. However, with our experience in bringing many Vietnamese brands to the U.S., combined with our dynamic, creative, multinational team, we believe this collaboration will be successful in the future,” Jolie Nguyen emphasized.
